Pleas Andrew Honeywood
Persuasive Copywriter with Sharp Fortune 500 Public Relations and Content Marketing Chops
RESUME
Statement of Purpose
At my essence, I'm a storyteller with a broad, deep skill developed over a decade of consulting. Essentially, I envision brands in poetry and create content and campaigns in prose.
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I would rather slay dragons than fear fire. I have spent the past decade passionately conquering communications challenges for enterprises and start-ups in highly regulated verticals. As a word warrior, some of my greatest conquests include creating actionable campaign pieces from densely written tech talk, creating sustainable legacy communications plans for multi-million dollar products, and redefining internal and external brand perceptions.
Work​
Experience​
Communications and PR Copywriter ​(2009 - Present​)​
External Copywriting and Public Relations
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Wrote blog content for Salesforce design
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Rewrote PR copy for AboutAmazon.com website
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Wrote and edited 30-60 daily Twitter, LinkedIn, and Facebook posts for Microsoft Cloud products at Rational
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Rebranded IBM legacy content to reflect recent product acquisition
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Wrote and edited new product web copy for Honeywell
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Wrote and edited 2-10 product content pieces weekly for IBM
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Managed Toyota’s African American Consumer Market Social Media calendar and university green initiative content for Burrell
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Wrote press releases and blog articles as a Public Affairs consultant for Invenergy
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Created social media and web copy strategy and wrote B2B collateral for Midland
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Managed public policy/public affairs communications for 3 Heartland Alliance directors
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Wrote product press releases and B2B copy for public and private sector for Motorola
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SEO mobile device copywriting in cross-functional Agile workgroup for Best Buy Mobile
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Wrote digital marketing copy pieces for new and legacy technology products at Rimage
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Led copywriting function and managed 8 freelance writers at Entrepreneurial Advantage
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Wrote production scripts and broadcast news/commentary copy for Tibsen
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Writing Deliverables: Press Releases, Social Media Copy, Web Copy, Product Copy, Articles, Case Studies, White Papers, Scripts, Blog Posts, Product and Solutions Briefs, Style Guides, Fact Sheets, Testimonials, Brochures, Microcopy
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Corporate/Internal Communications and Copywriting
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Oversaw writing development program and newsletter copywriting at Amazon
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Managed intranet and wrote 2-5 internal stories daily for Perkins Coie
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Created employee communications program from scratch for Calabrio
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Managed Change Management Communications for EY
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Led Change Management Communications for the University of Chicago
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Created daily and weekly multi-market news bulletins and managed SharePoint for CNO
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Led change management communications within a cross-functional team at Target
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Wrote change management communications for physicians and hospitals at UHG
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Wrote and edited global HR policy communications for an Intranet portal at Abbott Labs
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Writing Deliverables: Newsletters, News Releases, Change Management Communications, Executive Communications, Surveys, Email Communications, Intranet Copy, Fact Sheets, Strategy Decks
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UX Writing and Content Design
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Wrote mobile application content for Ultium battery content for General Motors
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Worked on writing customer support bot navigation for customer success at Calabrio
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Wrote in-app and user navigation flow for Employee Services app for Amazon.com
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Created chatbot content and user flows for multiple customer personas at Logic 20/20
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Wrote in-app UX content and technical documentation for Torch Labs
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Wrote and edited UX content and user flows for Ameriprise Financial mobile app
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Wrote user flows for DirecTV billing concerns for KForce at AT&T
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Created content strategy and microcopy/user flows for Nielsen IQ products for 3Pillars at Nielsen
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Volunteer Writer/Editor, Tibsen (2009-2012, 2014-2015)
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Wrote and edited long- and short-form scripts, treatments and presentations across film and TV genres
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Staff editor to multiple remote television and film scriptwriting teams
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Consulting Practice Areas
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UX Writing
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Conversation Design
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Internal Communications
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Copywriting
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Content Strategy
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Editing and Proofreading
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Change Management
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Television Writing
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Public Relations
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Scriptwriting
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Editorial Planning
Industry Lines
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Technology
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Higher Education
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Consulting
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Nonprofit/Politics
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Finance
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Insurance
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Media
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Healthcare