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RESUME

Anchor 1
Statement of Purpose

At my essence, I'm a storyteller with a broad, deep skill developed over a decade of consulting. Essentially, I envision brands in poetry and create content and campaigns in prose.

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I would rather slay dragons than fear fire. I have spent the past decade passionately conquering communications challenges for enterprises and start-ups in highly regulated verticals. As a word warrior, some of my greatest conquests include creating actionable campaign pieces from densely written tech talk, creating sustainable legacy communications plans for multi-million dollar products, and redefining internal and external brand perceptions.

Work​
Experience​
Communications and PR Copywriter ​(2009 - Present​)​

External Copywriting and Public Relations

  • Wrote blog content for Salesforce design

  • Rewrote PR copy for AboutAmazon.com website

  • Wrote and edited 30-60 daily Twitter, LinkedIn, and Facebook posts for Microsoft Cloud products at Rational

  • Rebranded IBM legacy content to reflect recent product acquisition

  • Wrote and edited new product web copy for Honeywell

  • Wrote and edited 2-10 product content pieces weekly for IBM

  • Managed Toyota’s African American Consumer Market Social Media calendar and university green initiative content for Burrell

  • Wrote press releases and blog articles as a Public Affairs consultant for Invenergy

  • Created social media and web copy strategy and wrote B2B collateral for Midland

  • Managed public policy/public affairs communications for 3 Heartland Alliance directors

  • Wrote product press releases and B2B copy for public and private sector for Motorola

  • SEO mobile device copywriting in cross-functional Agile workgroup for Best Buy Mobile

  • Wrote digital marketing copy pieces for new and legacy technology products at Rimage

  • Led copywriting function and managed 8 freelance writers at Entrepreneurial Advantage

  • Wrote production scripts and broadcast news/commentary copy for Tibsen

  • Writing Deliverables: Press Releases, Social Media Copy, Web Copy, Product Copy, Articles, Case Studies, White Papers, Scripts, Blog Posts, Product and Solutions Briefs, Style Guides, Fact Sheets, Testimonials, Brochures, Microcopy

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Corporate/Internal Communications and Copywriting

  • Oversaw writing development program and newsletter copywriting at Amazon

  • Managed intranet and wrote 2-5 internal stories daily for Perkins Coie

  • Created employee communications program from scratch for Calabrio

  • Managed Change Management Communications for EY

  • Led Change Management Communications for the University of Chicago

  • Created daily and weekly multi-market news bulletins and managed SharePoint for CNO

  • Led change management communications within a cross-functional team at Target

  • Wrote change management communications for physicians and hospitals at UHG

  • Wrote and edited global HR policy communications for an Intranet portal at Abbott Labs

  • Writing Deliverables: Newsletters, News Releases, Change Management Communications, Executive Communications, Surveys, Email Communications, Intranet Copy, Fact Sheets, Strategy Decks

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UX Writing and Content Design 

  • Wrote mobile application content for Ultium battery content for General Motors

  • Worked on writing customer support bot navigation for customer success at Calabrio 

  • Wrote in-app and user navigation flow for Employee Services app for Amazon.com 

  • Created chatbot content and user flows for multiple customer personas at Logic 20/20

  • Wrote in-app UX content and technical documentation for Torch Labs

  • Wrote and edited  UX content and user flows for Ameriprise Financial mobile app

  • Wrote user flows for DirecTV billing concerns for KForce at AT&T

  • Created content strategy and microcopy/user flows for Nielsen IQ products for 3Pillars at Nielsen

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Volunteer Writer/Editor, Tibsen (2009-2012, 2014-2015)

  • Wrote and edited long- and short-form scripts, treatments and presentations across film and TV genres

  • Staff editor to multiple remote television and film scriptwriting teams

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Consulting Practice Areas
  • UX Writing
  • Conversation Design
  • Internal Communications
  • Copywriting
  • Content Strategy
  • Editing and Proofreading
  • Change Management
  • Television Writing
  • Public Relations
  • Scriptwriting
  • Editorial Planning
Industry Lines
  • Technology

  • Higher Education

  • Consulting

  • Nonprofit/Politics

  • Finance

  • Insurance

  • Media

  • Healthcare

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